OLLIN (pronounced "All In") is an ancient Aztec word. According to the ancient Nahuatl language, OLLIN is derived from "yollotl" meaning heart and "yolistli" meaning life. OLLIN means to move and act with all your heart right now!
Through our innovative products, strategic partners, and the content we share, our mission is to connect people to their passions and empower them to move and act with all their hearts...right now!
Our vision is to help people discover what they're truly capable of and empowering them to make it happen. At OLLIN, we believe that some of the most powerful moments in life happen under open skies on ridgelines, riverbanks, and dusty backroads - when you're pushing limits, glassing across canyons, or laughing with friends around a crackling fire. These are the moments when we feel most connected: to nature, to family, to friends, and most importantly to one's self.
Life, like nature, moves in seasons. At times we need grit and perseverance to get work done, other times invite reflection, reconnection, and rest. At OLLIN, we believe each season brings its own lessons and opportunities, and through them all, we're meant to stay in motion - physically, mentally, emotionally, and spiritually.
That's why we create gear that makes it easier to stay present in the moment in which you find yourself. No distractions, just dependability. Our products are born from real experiences in the field and are designed to help you reach your potential and make the most out of every outing.
Because wherever you are in your journey - pushing limits, seeking stillness, or just trying something new - when you give it your all, you'll find something deeper than just the view: you'll find meaning, growth, and a kind of connection that lasts a lifetime.