Alex is dedicated to designing and delivering cutting-edge new products. He has a background in mechanical engineering, and passion for developing innovative, high-performance outdoor gear. He comes from the premium powersports industry, where he honed his ability to blend technical precision with rugged, real-world durability. Outside of work, he enjoys just about anything outdoors—especially driving RZRs, snowmobiling, camping, and shooting. He also loves spending time with his wife and kids and is always up for a good show or movie.